Digital Menu Board Design for Cheba Hut "Toasted" Subs
To tackle the challenge of modernizing Cheba Hut’s menu experience while preserving its iconic, laid-back vibe, we teamed up with Delphi Display Systems by Toast to design and implement digital menu boards (DMBs). Using Adobe Illustrator, I crafted visuals that embodied Cheba Hut’s aesthetic, while Adobe After Effects brought these designs to life with animations aimed at driving upsells for key products.
The challenges we solved:
• Digital Menu Boards: Transitioned static menus to dynamic digital displays with strong typography, composition, and layout to create an effective menu design.
• First Legally Compliant Menu: Designed Cheba Hut's first fully compliant menu, meeting all regulatory standards within the restaurant industry.
• Visually Accessible Design: Ensured readability and inclusivity for a diverse customer base and from a variety of distances.
• Allergy & Nutritional Sheets: Clear, easy-to-access information to support customer dietary needs, with a way to find that info directly on the menu design.
• Dynamic Playlist Section: Highlighted seasonal promotions, upsells, partnerships, and lifestyle content through curated visual playlists, which allows us to speak directly to the customer right before their purchase at the register.
• "Secret Stash" Playlist: Featured exclusive, location-specific menu item for each location to enhance the local customer experience, and highlight the crew-created sandwiches.
Previous, Static Menus:
New, Digital Menus:
See the slides below with the process work throughout the DMB project:
