Cheba Hut "Toasted" Subs has been escaping the established and getting "toasted" since 1998. Breaking the mold of mundane fast-casual concepts by becoming the first marijuana-themed sandwich "joint." with the headquarters based in Fort Collins, Colorado.
In the pursuit of enhancing brand engagement and amplifying catering sales for Cheba Hut, our design focus centered on a three-month food promotion. Our strategy involved introducing enticing incentives for "Hot Box Catering" purchases, all while maintaining a cohesive theme inspired by nature and the outdoors.
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