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Cheba Hut "Toasted" Subs has been escaping the established and getting "toasted" since 1998. Breaking the mold of mundane fast-casual concepts by becoming the first marijuana-themed sandwich "joint." with the headquarters based in Fort Collins, Colorado.
In the pursuit of enhancing brand engagement and amplifying catering sales for Cheba Hut, our design focus centered on a three-month food promotion. Our strategy involved introducing enticing incentives for "Hot Box Catering" purchases, all while maintaining a cohesive theme inspired by nature and the outdoors.
Process Work:
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Design Variations:
![](https://cdn.myportfolio.com/fc89736804abba2d2534493d6de99ae3/f5efda7e-5fd2-4781-adbb-39431276877d_rw_3840.png?h=47a773bf5c4bcea7aa10ab30a44cb735)
![](https://cdn.myportfolio.com/fc89736804abba2d2534493d6de99ae3/5a47b135-1f85-4453-b81d-cd533552e705_rw_3840.png?h=862f52a429a880753178473d8064e1c0)