Jai Alai IPA is the flagship beer for Cigar City Brewing and a bold, citrusy and balanced India Pale Ale that involves six different hop varietals used generously in a 7.5% ABV beer. Notes of orange peel, clementine and light caramel.
The label and packaging for this beer was created long before I joined the team, but the designs below are examples of how I’ve used the brand assets in a variety of ways.
Cigar City Brewing celebrates the unmistakable flavor and infinite drinkability of its flagship beer with the Jai Alai IPA Mixed 12-Pack, a variety offering that showcases the versatility of the Jai Alai IPA recipe. The tempered strength of Jai Low IPA, the unique wood qualities of White Oak Jai Alai IPA, and the vibrant citrus of Pineapple Tangerine Jai Alai IPA, a new recipe exclusive to the Jai Alai Mixed 12-Pack, all set the stage for the legendary tropical qualities of Jai Alai IPA, the beer that put Florida craft beer on the map.
Designed by Colby Clites
Cigar City Brewing | Tampa, Florida