Smashburger's Summer of Smash
I led creative for Smashburger’s Summer of Smash campaign, a nationwide brand rollout introducing new menu items and value offerings.
I led creative for Smashburger’s Summer of Smash campaign, a nationwide brand rollout introducing new menu items and value offerings.
The campaign spotlighted the launch of Big Dogs, a seasonal Brisket Burger, and a $4.99 value menu, alongside other limited-time offers. My role included developing campaign visuals, marketing assets, and brand messaging that captured the energy of summer while driving craveability and awareness across digital, in-store, and out-of-home channels while staying true to the brand.
Designed by Colby Clites for Smashburger
Photography by Jessica Grenier
July - September 2025 | Denver, Colorado
