OSO Underground Branding & Visual Identity
Brand identity design for OSO Underground, anchored by a bold four-eyed bear illustration by Joshua Finley. The challenge was to build a scalable, cohesive logo system that carried a darker, refined aesthetic while remaining flexible across applications. The final identity pairs the striking bear mark with strong, confident typography and a rich, grounded color palette inspired by elevated cocktail and culinary bar environments. The result is a distinctive visual system that feels both underground and sophisticated.
Brand identity design for OSO Underground, anchored by a bold four-eyed bear illustration by Joshua Finley. The challenge was to build a scalable, cohesive logo system that carried a darker, refined aesthetic while remaining flexible across applications. The final identity pairs the striking bear mark with strong, confident typography and a rich, grounded color palette inspired by elevated cocktail and culinary bar environments. The result is a distinctive visual system that feels both underground and sophisticated.
2026 | Fort Collins, Colorado
